Brand Manager

Location: Karachi

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KEY RESPONSIBILITIES:

• Develop and execute comprehensive brand strategies, ensure consistent brand messaging and market positioning.

• Manage product launches, campaigns, and promotions to enhance brand visibility and market share.

• Conduct market research to identify consumer insights, trends, and competitive analysis to ensure informed brand decisions.

• Work closely with internal & external teams to create engaging content and materials that reflect the unique identity of the brand.

• Plan and implement integrated marketing campaigns across digital, print, and retail channels to increase brand engagement and conversion.

• Monitor campaign performance and analyze key metrics (ROI, sales, engagement) to optimize strategies and improve results.

• Collaborate with cross-functional teams, including sales, product development, and procurement to ensure brand alignment and effective execution.

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QUALIFICATIONS:

• Master’s degree in Business Administration, major in Marketing from a reputable institute.

• 5-6 years of prior experience in marketing and brand management. Experience handling consumer packaged goods (CPG) is preferred.

• Proven track record of successful brand development and campaign execution.

• Proficiency in using tools like ChatGPT, Claude, or Jasper for copywriting, brainstorming campaign angles, and drafting brand messaging.

• Familiarity with AI generation software (like Midjourney, Adobe Firefly, or AI avatar/editing platforms) to swiftly create prototypes and social media assets.

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Deputy Manager EHS

Location: Port Qasim Plant, Karachi

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KEY RESPONSIBILITIES:

• Lead the implementation and continuous improvement of Environment, Health & Safety (EHS) programs, ensuring compliance with local regulations, environmental legislation, company standards, and management systems.

• Support the development and implementation of EHS programs, including safety training, hazard assessments and emergency response planning.

• Investigate accidents, near-misses, and environmental incidents. Prepare reports, find root causes, and recommend corrective and preventive actions.

• Develop and deliver EHS training programs for employees, contractors, and subcontractors while promoting a strong safety culture across the organization.

• Conduct regular EHS inspections and ISO audits to ensure compliance with internal policies and external regulations. Coordinate with external auditors as needed.

• Prepare and present EHS performance reports to management. Track key performance indicators and keep records of EHS activities and incidents.

• Manage emergency preparedness activities, including fire prevention, firefighting systems, emergency response plans, evacuation drills, and crisis readiness.

• Find potential EHS risks and work with management to develop strategies for risk mitigation. Monitor and assess risk factors and implement control measures.

• Partner with cross-functional teams on new projects, equipment installations, energy management system and operational activities to ensure EHS requirements are integrated into business processes and continuous improvement efforts.

• Oversee the implementation of waste management practices and programs. Ensure proper handling, segregation, and disposal of hazardous and non-hazardous waste in compliance with regulatory requirements.

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QUALIFICATIONS:

• Bachelor’s Degree in Engineering, Environmental Science, Occupational Health, and Safety.

• Relevant certifications (e.g., NEBOSH (IGC), OSHA) are preferred.

• Minimum 07 years of experience in EHS roles, with at least 01 years in a managerial or supervisory capacity.

• MS Office and basic SAP knowledge are essential.

• Strong knowledge of EHS regulations, ISO standards, and best practices.

• Excellent communication, leadership, and team management skills.

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Deputy Manager Maintenance E&I

Location: Port Qasim Plant, Karachi

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KEY RESPONSIBILITIES:

• Provide technical support for troubleshooting and repairing of PLCs, motor drives, and other electrical/electronic equipment in coordination with the Line Manager and shift teams.

• Lead maintenance activities, ensuring timely repairs, planned maintenance, and adherence to safety and EHS standards.

• Initiate and implement energy-saving and cost-reduction projects to optimize KWH usage and maintenance expenses.

• Manage spare parts inventory, prepare requirements, and support inventory optimization to control costs.

• Supervise, train, and motivate the electrical & instrumentation team; organize technical sessions and participate in hiring and performance reviews.

• Conduct Root Cause Problem Solving (RCPS) for recurring or critical issues and develop action plans to achieve zero downtime.

• Perform risk assessments and promote reliability engineering practices across all electrical and electronic systems.

• Monitor and report maintenance KPIs, team performance, and project progress regularly to management.

 

QUALIFICATIONS:

• Bachelor’s degree in Electrical or Electronics Engineering.

• At least 5–7 years of relevant experience in the manufacturing industry.

• Strong expertise in PLC programming, servo systems, machine automation, motors and control systems and network systems.

• In-depth understanding of electrical power systems, including HT/LT, transformers, UPS, generators and solar systems.

• Excellent communication, leadership, and team management skills.​​

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