Brand Manager

Location: Karachi

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KEY RESPONSIBILITIES:

• Develop and adjust as needed long-term brand visions, value propositions, and style guides that differentiate us from competitors.

• Oversee the end-to-end execution of multi-channel marketing campaigns (digital, social, print, and events).

• Conduct competitor analysis and stay updated on consumer trends to identify new growth opportunities.

• Partner with Product, Sales, and Design teams to ensure brand consistency in product launches and retail experiences.

• Track KPIs such as brand awareness, market share, and campaign performance using KPIs (ROI, sales uplift, engagement, reach) and optimize plans based on insights.

• Oversee a small in-house brand management team to ensure high-quality execution of marketing campaigns.

• Brief and manage external creative, PR, and media agencies to deliver high-quality assets on time and within budget.

 

QUALIFICATIONS:

• Bachelor’s degree in Marketing, Business, or a related field (MBA preferred).

• 3–5 years of experience in brand management or a similar marketing role within an FMCG company.

• Hands-on experience with digital marketing platforms and tools, social media analytics, and basic design review.

• Strong storytelling abilities, exceptional verbal/written communication, and the ability to thrive in a fast-paced environment.

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Area Sales Manager - Multan
Location: Multan

KEY RESPONSIBILITIES:

• Manage and expand the customer base while overseeing the sales force in the assigned territory to achieve primary and secondary sales targets.

• Identify and develop new business opportunities, including exploring branding and business channel expansion in the territory.

• Lead and motivate the sales team, conduct regular meetings to review performance and inspire achievement, and execute the business plan.

• Provide leadership and training to distributors and their teams to ensure effective execution of SKUs wise targets.

• Conduct effective market intelligence regularly to gather insights and guide the team in setting KPIs in alignment with company standards.

• Coordinate with internal departments to ensure seamless execution of sales strategies and operations.

QUALIFICATIONS:

• Bachelor’s degree in Business Administration/Marketing/Commerce.

• Minimum 5 years of experience in a similar position and relevant market.

• Proficiency in MS Office and Salesflo software.

• Ability to work in fast-paced and highly competitive markets.

• Effective communication skills with good command of English and the local language.

• Readiness to travel.

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