.png){kind=logo}
Quality Care, For Every Stage of Life.
Who we are
Asaia Private Limited has a proud legacy of over 13 years of providing personal hygiene solutions for babies, women, and adults in Pakistan. We engineer and make high-quality products for Baby Care, Feminine Care, and Adult Care and are the partner of choice for consumers.
With our years of expertise and consistent commitment to quality, we have established ourselves as a trusted brand for families nationwide.
.png)
VISION
To be the consumer's brand of choice in each segment where we compete.
Our Values
CEO's Message
Asaia, as the successor of Ontex Pakistan, has a proud heritage of manufacturing and selling market leading brands in the babycare, adultcare, and feminine care segments in Pakistan. Building on this heritage, our mission is to provide best-in-class personal care brands that satisfy the needs of mothers and babies, women, and elderly consumers. Our commitment to quality - in our products, business processes, and people - is unwavering and remains our hallmark.
Consumers trust us to support them with care for their babies, elderly family members, and themselves. We recognise that our role as their trusted partner is a privilege. Our promise to consumers is to always deliver high quality, innovative products and services that not just meet but exceed their expectations.
Our business partners - including suppliers, buyers and service providers - enable us to develop and deliver products that meet the needs of our consumers. We accordingly focus on building long-term mutually beneficial relationships with all our partners.
Our employees are at the heart of our business. Without their energy, passion and commitment we would not succeed. We are committed to creating a work environment that embodies our core values - Integrity, Leadership, Fairness, Teamwork, Execution, and Resilience. When we live these values, we are better able to deliver our promise to consumers.
Ameen Jan
CEO